Original video for UMC directed by Lil’ X. This video was shelved in favor of the Hype Williams version, cont reading to view Hype’s.
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“The storyline is that Kanye is on one end of the stage and I’m on the other, and the whole show, we are trying to get to where each other is,” she said. “I want something that he has, which is the fame, and he wants something that I have, which is home, and my humble beginnings. So we battle each other throughout the entire performance to steal each other’s spaces.” “So I’m essentially on a quest to kill Kanye West to steal his fame.” Check out the dates here!
via sohh

“How I Got Over” scheduled for a October 20, 2009 release.
Directed by BBGUN!

The video is directed by Megaforce & production company El nino; the same company who worked with So Me for the Day ‘n’ Nite video and Kanye’s Good Life video.
photo by ysanya perez

Set to release November 3rd. He got right into this album as his last album release date approached, as i mentioned to shiv i wish he would release a dvd along with the album of him in the studio creating. That’s how i fell in love with his music, it’s different to just only be able to hear him now without visual, but either way! One of my favorite artist.
via nav

NC’s J.Cole tells his story on The Deal.. “I feel the star power in the air!” haha, dollar & a dream.
props yardie

This is the first official webisode of Curren$y’s new Jet Files viral series in which he will offer you an exclusive advanced listen to select files taken from his forthcoming Jet Files album being digitally released on October 6th. The first file Curren$y elects to explore is the ultra smooth “Stay Up” produced by Jameel’s folks, Fly Union.

Directed by Kyle Harbaugh