Rik: “The Fire’ is one of my favorite tracks off HIGO and really feels like something you’d hear in the theater. The line ‘you don’t say good luck, you say don’t give up’ inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation.” <3 The Roots “How I Got Over” in stores now.
shouts to shamz
Three/21 recently shot at SOB’s New York City for the “We Don’t Believe You” music video – Joell Ortiz feat. Joe Budden and Novel. The title pretty much says it all as we focus on a fictional rap group who aren’t exactly who they say they are. And when Joell, Joe and Novel decided to pull their card, all hell breaks loose. Definitely a fun video and track look for this along with Joell’s “Night Train” video (directed by Derek Pike) to drop soon.
